Finding Your Ebusiness Niche - page 2

by Deanna Mascle, 1/6/2006

Hopefully you have already arrived at a general idea for your ebusiness (such as my cooking example) but if not then you should make a quick review of your own interests, knowledge and skills. Sure you can start from scratch but since you are already going to be learning a lot of new things while starting your business I would recommend you choose a niche where you already have a strong interest and a good knowledge base to draw from so you don't have to learn about your subject as well as about ecommerce.

Some questions to ask yourself:

What do you do in your spare time?
What is your favorite hobby?
What areas of expertise do you have?
What jobs/careers have you held?
What areas do your friends and family members go to you for advice and help?

Answering these questions can help you identify your general subject but to find your niche then you must start thinking about what others are interested in within this area.

Follow my example above and do a keyword search for your general term then study the other related searches
What topics interest potential customers in this area? Check out the web sites of the top companies in this field. Look at their FAQ and customer service areas. Check out their product reviews (either on their site or on various review sites). Do you see an opening?
Check out some forums where people interested in your topic visit and post questions: What are some common questions and topics that are addressed. Look at novice users and expert users alike. Can you see a potential market?

You really can create an ebusiness centered around any conceivable idea and you can create an ebusiness dedicated to selling a hodge podge of unrelated items, but in order to craft a workable marketing plan and to create an effective business plan then you should focus, focus, focus.

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