Think theme, not keyword phrases - page 4

by Andy Williams, 3/27/2007

5. Order your phrases by Count, with the highest count at the top. This will put the most common phrases at the top of your list.

The next step depends on how many "themeing words" you want.

6. Select the top 10 phrases. Here they are in my example:

baby shower invitations baby shower footprint invitation baby shower invitation free printable baby shower invitations baby shower invitation wording free baby shower invitations free baby shower invitation baby shower invitation ideas wording guide for baby shower invitations abc girl baby shower invitations

All you now need to do is make a list of all unique keywords that appear in this list. They will be the words that are most often associated with baby shower invitations searches, and therefore the best ones to use to theme your page.

Fortunately KRA gives us this information in the reports. Here are the themeing words:

abc baby footprint free girl guide ideas invitation invitations printable shower wording

A web page that is written to include these words in the page, will inevitably be seen as a page on baby shower invitations by a search engine, since these words are most commonly found in baby shower invitation searches.

Add into the mix, one or two occurrences of the exact phrase "baby shower invitation" on the page, plus inbound links containing this and other related phrases, and you will have a page that should do well for a variety of baby shower invitation queries.

If you are writing a longer article, this last step can be changed to include the top 20, top 30 or more phrases. Here are the unique themeing words to use if you use the top 20 phrases instead of the top 10 as shown above:

abc baby bear cheap create footprint free girl guide ideas invitation invitations pooh print printable shower teddy unique winnie wording

This has added a few more themeing words into our arsenal:

bear cheap create pooh print teddy unique winnie

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