Keyword Research vs Hope

by Halstatt Pires, 1/28/2007

Admit it. When you first decided to start a for-profit site online, you expected to make tons of money quickly. If you didn't, we need to discuss the concept of keyword research vs hope.

There is a time tested way to start a business. Simplifying the process, the idea is to first figure out what you love to do. The second step is to identify how you can turn that love into a business of some sort. You might sell products. You might provide services. All and all, it really doesn't matter. So long as you are doing what you like, you should be okay. This approach tends to bomb on the Internet. Yes, you want to pick an area that you love. The problem arises in selecting your service or product.

If you love a particular subject that you can turn into a business, you need to be careful. Just because you are fanatical about it does not mean you know why other people are interested in it. If you pick out services or products based on your own interests, you are essentially hoping others are interested for the same reasons.

Hope is a vague concept. It inspires us in many ways and arguably makes us what we are. On the downside, it also causes us to buy junk business "opportunities" for $19.95 that our common sense tells us are a scam. Maybe this will work just this one time. Yeah, right. On the web, hope is a very bad business strategy. Fortunately, there is something better.

The web is all about information. If you look long and hard enough, you can nearly always find what you are after. When developing an online business, you want to avoid hope and go with the hard facts. This comes in the form of keyword research, the most important information you need to know for your business.

Go to article page:

Internet Marketing Strategy: The Write Way To Get Web Site Traffic

Since the birth of the commercial Internet good writing has driven the development and search engine positioning of web sites. Good web site content (next to keywords) has been and always will be the King, Queen and whole Royal Court of marketing success on the web. When you're trying to develop a successful web site you soon realize that your web site content is an important part of your success strategy. Read 'Internet Marketing Strategy: The Write Way To Get Web Site Traffic'.

Article categories

Latest articles

Keyword Research Strategies For Article Writers

If you write articles, you probably know how important it is to use keywords in helping to get them indexed by search engines, and in getting the attention of publishers who might want to use your content. Read 'Keyword Research Strategies For Article Writers'.

Are You Targeting The Wrong Keywords?

Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It's a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Read 'Are You Targeting The Wrong Keywords?'.

Professional Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. Read 'Professional Keyword Research Strategies'.