How to Build a Website Around Keywords - page 2

by Justin Hallman, 3/29/2007

Here is how to begin building your themed website around keyword phrases:

Start a keyword tree. Begin with the trunk, the most basic theme of your website. Branch out, come up with about 10 words that describe the original theme of your site. These main branches will have smaller branches and leaves, each containing keywords, keyword phrases, and other terms such as plurals and spelling variations.
Research your keywords. A good way to measure your competition is by using free keyword tools such as Overture Keyword Selector Tool, Google Keyword Tool.
Once you have done keyword research on all of your search terms, it is a good idea to select about 15-20 words (that you can compete with and will deliver the type of traffic you want) and begin to build individual webpages that include the targeted keyword in the title and description of that page. Include the chosen keyword as many times as possible in your page, while keeping relevant, interesting content.
Use links to relevant websites (such as your affiliate program) and include the selected keyword in your link descriptions.
You will begin to see a significant increase in the amount of visitors to your site within a couple of months. You should periodically check your websites stats and determine where your traffic is coming from and more importantly, why.
Repeat. Repeat. Repeat. Follow these steps over and over, while concentrating on adding new keywords. You may eventually break into the top page on broad search terms, like "poker".

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About the author

Justin Hallman writes for www.publishprofits.com

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