by Andy West, 8/29/2006
The role of words is a part of Internet business that is often overlooked. Words fill your web pages with information, lead your customers to your site, and make or break each sale. The success of your Internet business depends almost entirely on knowing the right words to use.
For those who are new to cyberspace, keywords are words or phrases that summarize a topic. They play a crucial role in the operation of cyberspace, allowing web surfers to find websites and websites to find customers. Your potential customers use keywords to search the Internet for their topic, so your site must use them to draw your customers to your site.