Keyword Research and Analysis: 5 Tips to Effective SEO Keyword Research Analysis - page 2

by Valerie Di Carlo, 7/21/2007

2. Page Specific Keyword Research - Target your niche keyword phrases for each site page

Probably the most common mistake in keyword research is using a plethora of keywords and pasting the same meta keyword tag on every web site page. This is SO not effective! Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It's more work, but combined with best practice SEO, gives each site page a chance for higher ranking on their own.

3. Country Specific Keyword Research and Search Engine Reference

Keep in mind that keyword search terms can be country specific. Even though a country is English speaking, there are different keyword terms you must research - and then reference that country's search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings (i.e. colour, personalised). Referencing the terms in the corresponding search engine is an important element to keyword research that is often forgotten, so for example, be sure to check the search terms on google.co.uk or au.yahoo.com. And of couse, if you have 3 to 4 really comprehensive research tools in your arsenal, you will be able to search for historical, global and country specific search terms easily and effectively.

4. Keyword Analysis - Cross referencing in the search engines

Once the majority of the keyword research has been done for a site page, it's time to plug those terms into the search engines to determine:

If it is really the desired niche keyword for that page
To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
Are the other sites listed for your keywords truly your competitors?
Are the sites listed for your keyword even related to your industry, products or services?

These critical analyses of keyword phrases are often forgotten. Since the keyword research and analysis is the foundation of a successful SEO campaign, you certainly don't want to build your on-page optimization on the wrong niche keywords!

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