Professional Keyword Research Strategies

by Jason Lam, 3/26/2007

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix.

We've briefly listed the top 5 things to consider before you begin your fun journey of keyword researching.

1. Define your targeted pages

You should recognize what goals you want to achieve. If you are looking to sell cars, you want to optimize the pages containing information on a specific type of car or pages containing content that will lead them to buy a car. Pages such as the About Us page, History page probably won't need optimization since no one is specifically searching for those pages. Make a list of the pages you feel would provide a lead for your business, and target the keywords on those pages.

2. Speak the way your audiences speak

While the correct term to describe your product may seem obvious to you, you need to speak your audience's language in order to show up for their searches. For example, if you are selling "GPS navigation systems", a person may have searched for GPS systems. It may not be the most politically correct term (Global Positioning System Systems), but if that's what everyone is using to find the item you are selling, you may need to consider it as a keyword to target.

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Professional Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. Read 'Professional Keyword Research Strategies'.