What is Web Analytics and Why is it Crucial for Online Marketing Success? - page 2

by Brian Offenberger, 7/6/2006

Find out where visitors come from and what keywords drive the visit

Traffic logs will let you know which search engines send you website visitors. They tell you what links generated site visitors for you. They'll tell you what search keywords and phrases people use to find your site. They'll even let you know what call-to-action initiatives on the site produce the best results.

Low cost data for online marketing and entire business marketing applications

Information from traffic logs is pure data that is gathered mechanically through visitor actions. There is no outside human influence in data collection, making it an invaluable part of your entire marketing efforts.

Web analytics value is found in the answers to these basic questions

The high value of regular review and analysis of your website traffic logs (along with a few other key performance measurements we've previously written about) is directly reflected in your online marketing ROI. To see the value in another way, look at the answers analytics provides to necessary business questions:

What do people do when they visit your site?
Is that what you want them to do?
Where are they coming from?
What terms are they using to find you?
What other websites send visitors to yours?
What activities generate the most sales or lower costs of sales?
How long are people staying on your site?
Much More

It's nearly impossible to reach your full potential in anything without measurement and analysis of performance and accomplishments. A website is no different. Take the time to regularly review and analyze these logs for improved internet marketing results.

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Please note: the following 'About the author' box is written by the article author and its inclusion is a condition of putting the article on this website. It does not represent the views of Homepages Online.

About the author

Brian Offenberger is a certified eMarketer and host of weekly radio program "Online Marketing with RSS Ray." He is also the founder of search engine marketing and web analytics company, BizGrowth Search Engine Solutions. He can be reached at 877.837.8803. Visit Brian's website website at http://www.bizgrowthseo.com for more details and to view his other free reprint articles.

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