Choosing Keywords - The Truth about KEI - page 3

by George Manty, 3/27/2007

Does this ever happen? YES! It does. While finding keywords for my websites, I discovered this discrepancy in the KEI. I thought about keeping it to myself, because it is useful "inside" information. But now that I have a website dedicated to helping beginners with website promotion, I decided I would go ahead and let the cat out of the bag.

While this new method itself is flawed, it is not bad. Another important calculation that I came up with is what I like to call "anchor backlink quality indicator" (ABQI). To calculate it, you would have to check the backlinks of the top ten websites for that keyword, and determine the number of times a backlink uses the keyword in it's anchor text. This will give you a good idea of how many backlinks to the page you will need to be competitive for that given keyword phrase.

One last factor that would be nice to know is the Relevancy of the websites pointing to the top ten pages for the given keyword. In other words, how many relevant pages point to the top ten pages for the given keyword. This could also help in determining the quality of the competition.

Ultimately, what should happen is the search engines should develop a keyword suggestion tool that gives a competition indicator that uses all of their secret factors to show us SEOs what are the best words for us to target. SEO experts would pay lot's of money for this tool and the Search Engines could make a pretty penny by providing us with a tool like this. Are you listening Yahoo, Google, MSN, anyone?

In conclusion, taking PageRank into account will help improve your keyword research over KEI. KEI is still valuable, but using it in conjunction with KPI will help greatly in your search for good keywords.

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Notes: This example is totally fictional. The numbers given in these examples are fictional.

* Google and PageRank are trademarks of Google Inc.
* Yahoo is a trademark of Yahoo Inc.
* Overture is a trademark of Overture Inc.

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Choosing Keywords - The Truth about KEI Written by George Manty, owner of http://websitepromotionbook.com.

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