Insider Secrets to Best Keywords

Please stop designing web sites backwards! Choose keywords and keyword phrases first.

I am firmly committed to encouraging and assisting companies and organizations to get on the web and to do so successfully. Despite the dot.bomb debacle, the Internet remains the most significant mega-trend of our age and its usage continues to grow and spread at an amazing rate. Read 'Please stop designing web sites backwards! Choose keywords and keyword phrases first.'.

Why I prefer supply and demand to keyword KEI

I had an email this week from someone who asked me why I chose to use supply and demand, rather than KEI when deciding the best keywords to optimize for. I thought some may be interested in my reply. I am sure it will spark some debate, so I have my flame-proof jacket on :O) Read 'Why I prefer supply and demand to keyword KEI'.

Choosing Keywords - The Truth about KEI

Choosing keywords that will bring extra traffic to your website is something that SEO experts are trained to do. There is a popular method of choosing keywords that involves the calculation of something called KEI (Keyword Effectiveness Index). KEI is a very helpful indicator, but in my opinion, it is slightly flawed. Read 'Choosing Keywords - The Truth about KEI'.

When to Hire an SEO Specialist

Deciding that you want search engine optimization for your website is much easier than figuring out how you are going to pay for search engine optimization. Prices quoted for SEO quickly jump into the thousands and tens of thousands of dollars. This is not news that any businessperson wants to hear, especially after an SEO company has thrown a lot of jargon at you, and you feel like you have to trade the family cow for magic beans. Read 'When to Hire an SEO Specialist'.

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Monitoring Search Engine Positions

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve. Read 'Monitoring Search Engine Positions'.

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The Importance of Choosing Your Website Keywords Carefully

The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for. As a result, you want to make sure you know how to utilize keywords properly so that you get the most benefit from this wonderful tool. Read 'The Importance of Choosing Your Website Keywords Carefully'.

Please stop designing web sites backwards! Choose keywords and keyword phrases first.

Keyword Research - Essential to Succeeding Online

Before setting up any site, keyword research is of major importance. Without it you are likely to fail. Without a good keyword list you will have no targets to aim for. A good keyword list makes it easier to optimize your site for traffic and for monetization. Read 'Keyword Research - Essential to Succeeding Online'.