If you are attempting to obtain search engine rankings for your site by publishing articles, you are making a smart choice. There is, however, one big issue you need to watch out for. Read 'Using SEO Keyword Phrases in Your Articles'.

One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect? Read 'Keyword Lists - Their Proper Care and Feeding'.

Choosing keywords that will bring extra traffic to your website is something that SEO experts are trained to do. There is a popular method of choosing keywords that involves the calculation of something called KEI (Keyword Effectiveness Index). KEI is a very helpful indicator, but in my opinion, it is slightly flawed. Read 'Choosing Keywords - The Truth about KEI'.

I was reading through some articles that were submitted to my article site the other day. Some are really very good, but on the other hand, some were not. Articles written around a main (primary) keyword often read very badly. The author tries to insert the exact phrase over and over again, even when it is not grammatically correct to do so. The article sounds forced (because it is). Read 'Think theme, not keyword phrases'.

One of the hardest things to do in Internet marketing is niche marketing and research. Niche marketing is marketing to a specific group of people who have a specialized interest. Their interest could be anything from cooking, to home improvement, to cars. Marketing to a niche you're interested in will also make you a more effective marketer and will in turn increase sales. Read 'How to Find Niche Keywords'.